How to Create a Premium Look for Your Brochures

Brochures are a great way to showcase your business, product, or service. They allow you to educate your customers and build trust over time. Whether you need brochure printing in Austin for a big event or just to reach new customers, the right design can make a difference. MARION’s graphic designers work with you to create visually stunning, informative printed materials that speak to your audience.

The process of printing in color involves a series of steps, or transformations, to produce a high-quality image. These steps can include printing in four colors (CMYK) or a single spot color, which is a special combination of the three primary colors.

Many businesses prefer to print in color, as it gives them an advantage over their competitors. It also enhances the overall quality of the material, which is important for attracting customers and retaining them.

If you want your printed piece to stand out from the crowd, UV Coating is a great choice. It adds a high-gloss shine that makes photos, text and logos pop out of your brochure.

The gloss coating is ideal for images with bright colors, but it’s also available in a matte finish. The UV coating also protects paper from abrasion and moisture damage.

At Austin Digital Printing we offer spot UV and raised spot UV printing technologies that bring visual depth to your print marketing pieces. Both techniques apply varnish to specific elements of your offset-printed piece and cure it through UV exposure.

Foil stamping, formerly known as hot stamping, adds an elegant touch to any piece of printed material. It uses a metal die that is paired with a foil sheet that reflects gold or silver, enhancing a design’s details.

When designing for foil stamping, it’s important to consider a few key factors that will ensure your final product looks its best.

First, you need to be aware of the color options available with this printing effect. You can use a wide range of metallic foils, including gold and silver, but you can also use more vibrant colors like reds and purples for added impact.

Embossing is the process of adding a three-dimensional effect to selected areas of your brochure. This can include text, images and even logos.

This is an excellent way to create a premium look for your brochures, whether they’re showcasing high-end products or services or advertising a special event.

This technique can be used alone or in conjunction with foil stamping and specialty inks to add a unique look to your brochure. Using embossing on the front or back flap of your brochure will make it stand out in the hands of your recipients and draw them to explore it further.

If you need to convey detailed information about your company, product or event, four-panel folds are a great option. They offer a lot of room for images, larger blocks of text and more design space in general.

There are several different kinds of four-panel folds, including the gate fold, the roll fold and the accordion fold. Each type offers a unique way to reveal information in a visual-heavy layout or in a step-by-step fashion.

A gate fold divides your paper into two side panels that open toward the center, enticing customers to unfold a large central panel with detailed information. The roll fold is similar, with the same two panels that open to the center, but it also includes a third, overlapping fold.